Post by account_disabled on Feb 24, 2024 10:51:19 GMT
Universal Analytics, the third version of Google's analytics platform, is about to leave us after years of strenuous work. The Mountain View giant will not make this important tool disappear from the internet, but will switch to the new version called GA4 or, more precisely, Google Analytics 4. The changes are notable and very serious , because they are mainly due to the need to carefully protect the privacy of users but also the online businesses of millions of companies. You might be interested in: "New Google Analytics: fundamental aspects to know" The first big change of the new Google Analytics The first substantial change that the new Google Analytics brings with it is determined by a drastic change in the methodology with which a user's activity on a website is conceived. With the old Google platform, Universal Analytics, it was based on sessions in which the interactions that a user performed in a specific time range were grouped. Google Analytics 4 uses a totally different logic, we no longer think by sessions but by events.
Then the tool uses a model that considers each user interaction as a single event. We can say that this determines the substantial revolution of Analytics because data collection changes drastically compared to the past. The most Afghanistan Mobile Number List problematic aspect that all those who have always used Analytics will have to face is the adaptation to the new functions and the new methodological approach that GA4 introduced. It must be remembered, however, that every major change is disconcerting for a moment but usually brings substantial benefits. On the one hand, Google must protect user privacy, while on the other it must provide a useful tool for marketing effectively. You might be interested in: "Will the new privacy of iOS 15 revolutionize digital marketing?
The main advantages of moving from session-based data collection to event-based data collection are: Ability to perform cross-platform analysis Greater ability to follow the path taken by the user Greater platform flexibility More accurate predictions of user behavior A tweet published on the Google Analytics account on October 21, 2020 promised that the benefits listed in the previous paragraph would become concrete quickly: “To help you get better ROI from your marketing in the long term, we're building a new, smarter Google Analytics that builds on the App + Web properties we introduced last year.” The evolution of Google's analysis platform has led to the development of functions designed to improve the return on investments made in online advertising and other digital marketing activities .
Then the tool uses a model that considers each user interaction as a single event. We can say that this determines the substantial revolution of Analytics because data collection changes drastically compared to the past. The most Afghanistan Mobile Number List problematic aspect that all those who have always used Analytics will have to face is the adaptation to the new functions and the new methodological approach that GA4 introduced. It must be remembered, however, that every major change is disconcerting for a moment but usually brings substantial benefits. On the one hand, Google must protect user privacy, while on the other it must provide a useful tool for marketing effectively. You might be interested in: "Will the new privacy of iOS 15 revolutionize digital marketing?
The main advantages of moving from session-based data collection to event-based data collection are: Ability to perform cross-platform analysis Greater ability to follow the path taken by the user Greater platform flexibility More accurate predictions of user behavior A tweet published on the Google Analytics account on October 21, 2020 promised that the benefits listed in the previous paragraph would become concrete quickly: “To help you get better ROI from your marketing in the long term, we're building a new, smarter Google Analytics that builds on the App + Web properties we introduced last year.” The evolution of Google's analysis platform has led to the development of functions designed to improve the return on investments made in online advertising and other digital marketing activities .