Post by account_disabled on Dec 3, 2023 6:54:09 GMT
Test-mobile-optimization-website Testing to Optimize a Site for Mobile Devices 9. THE PERFORMANCE OF YOUR LOCAL SEO At a time when 86% of consumers are looking for information on local businesses and 25% of daily Google queries use geolocation , local SEO is an essential point to work on. A free tool that allows you to measure your SEO performance locally is the Google My Business dashboard , also known as Google My Business . This tool will inform you about your visibility at the local level thanks to numerous data such as: The number of calls you received, The number of routes requested to get to your business, The keywords on which you are positioned at the local level, that is to say the keywords that the Internet user will type directly on Google Maps.
In addition, know that your optimization of your local SEO allows you to optimize the performance of your general SEO. seo-local-google-my-business Google My Business is an essential tool for measuring the local impact of your SEO 10. PERFORMANCE BETWEEN DIFFERENT ACQUISITION CHANNELS Another tip for measuring the success of your SEO strategy is to analyze performance Phone Number List between the different traffic acquisition channels, that is to say the means by which the Internet user accessed your website . To do this, you can also use the Google Analytics tool. This analysis is important because it allows you to know which channels bring you the most conversions.
traffic-channel-diagram Segmentation of acquisition channels in Google Analytics For example, if you advertise online with Google Ads and you realize that it brings you more traffic than natural referencing, you will then know that you will have to continue to display paid advertisements and therefore invest more time and of budget. Otherwise, if your SEO efforts bring you more traffic than online advertising, then continue working on your SEO. DON'T WAIT ANY LONGER AND INTEGRATE SEO KPIS INTO YOUR MONITORING Now you know the different SEO KPIs to consider to measure the effectiveness of your strategy. Although these indicators may seem complex to understand at first glance, the numerous tools for understanding this data are there to help you. Measuring the effectiveness of your SEO is essential.
In addition, know that your optimization of your local SEO allows you to optimize the performance of your general SEO. seo-local-google-my-business Google My Business is an essential tool for measuring the local impact of your SEO 10. PERFORMANCE BETWEEN DIFFERENT ACQUISITION CHANNELS Another tip for measuring the success of your SEO strategy is to analyze performance Phone Number List between the different traffic acquisition channels, that is to say the means by which the Internet user accessed your website . To do this, you can also use the Google Analytics tool. This analysis is important because it allows you to know which channels bring you the most conversions.
traffic-channel-diagram Segmentation of acquisition channels in Google Analytics For example, if you advertise online with Google Ads and you realize that it brings you more traffic than natural referencing, you will then know that you will have to continue to display paid advertisements and therefore invest more time and of budget. Otherwise, if your SEO efforts bring you more traffic than online advertising, then continue working on your SEO. DON'T WAIT ANY LONGER AND INTEGRATE SEO KPIS INTO YOUR MONITORING Now you know the different SEO KPIs to consider to measure the effectiveness of your strategy. Although these indicators may seem complex to understand at first glance, the numerous tools for understanding this data are there to help you. Measuring the effectiveness of your SEO is essential.