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Post by account_disabled on Dec 9, 2023 6:59:15 GMT
A the actions undertaken and possibly give the "start" to a series of corrective interventions . The numbers speak, they tell the story of the progress of our campaigns , but above all they are the basis for activating improvement actions to improve the results, adjusting the aim. This is the strength of the analysis of B2B marketing metrics , without this phase every campaign would remain an end in itself. Let's see in detail what the main KPIs of B2B marketing are . In this article we have classified the metrics based on the campaign objective, dividing them between Brand Awareness KPIs and Lead Job Function Email List Generation KPIs , but not only that, we have also cross-referenced these metrics, classifying them based on the channel in which the activity takes place, distinguishing between KPIs of the blog and emails and KPIs of social media and advertising. Let's go! New call-to-action With which KPIs to measure the brand awareness of a B2B blog? Let's start with the fundamental metrics of brand awareness activity on a company blog . We have divided them into two macro-groups: organic positioning , including the SEO activity metrics that define the visibility of the contents on search engines, and reading time , whose reference is what happens once the user.
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