Post by account_disabled on Sept 16, 2023 8:23:38 GMT
I thought it would be worth explaining the difference between the two. Thanks to this, you will not only be able to better plan your company's activities, but also make sure that your employees understand what you mean.
If I had to briefly summarize the main difference between them, I would say that:
Whether we are talking about a product, a brand or Personal Branding , we should think that just contents and containers are not enough. Articles and videos on the main social networks and blogs risk being weakened by the lack of a third fundamental component of the promotion chain: a network of people willing to amplify the communication action.
netInfluencers , both "domestic" and professional, have become crucial elements for anyone who wants to communicate effectively. Their power is decidedly superior to any form of paid sponsorship, because they enjoy the Phone Number List consideration of those who follow them. They are authoritative and reliable. Above, in terms of influence, there are only friends and relatives of those who benefit from the message. People and companies should build a solid base of individuals who are particularly sensitive and willing to become natural spokespersons for the brand .
Why have influencers become so relevant?
Consumers have discovered that, through digital, it is possible to hear an enormous variety of voices which allow us to greatly limit wrong purchases and to be able to find out about many more offers. Or they can stay abreast of innovations thanks to digital opinion leaders . Over the years, these have been able to grow an audience and retain it through honesty of judgment. No one follows a blogger who promotes anything without criticism or, worse, telling falsehoods. This is the real strength of these vertical communicators.
Large companies have understood that they cannot do without a network to support their communication and foster relationships with anyone who can, spontaneously or for a fee, support them in communication.
If I had to briefly summarize the main difference between them, I would say that:
Whether we are talking about a product, a brand or Personal Branding , we should think that just contents and containers are not enough. Articles and videos on the main social networks and blogs risk being weakened by the lack of a third fundamental component of the promotion chain: a network of people willing to amplify the communication action.
netInfluencers , both "domestic" and professional, have become crucial elements for anyone who wants to communicate effectively. Their power is decidedly superior to any form of paid sponsorship, because they enjoy the Phone Number List consideration of those who follow them. They are authoritative and reliable. Above, in terms of influence, there are only friends and relatives of those who benefit from the message. People and companies should build a solid base of individuals who are particularly sensitive and willing to become natural spokespersons for the brand .
Why have influencers become so relevant?
Consumers have discovered that, through digital, it is possible to hear an enormous variety of voices which allow us to greatly limit wrong purchases and to be able to find out about many more offers. Or they can stay abreast of innovations thanks to digital opinion leaders . Over the years, these have been able to grow an audience and retain it through honesty of judgment. No one follows a blogger who promotes anything without criticism or, worse, telling falsehoods. This is the real strength of these vertical communicators.
Large companies have understood that they cannot do without a network to support their communication and foster relationships with anyone who can, spontaneously or for a fee, support them in communication.